In theory, Shrek was adapted from William Stieg's 1990 picture book Shrek! - but apart from the titular ogre, pretty much nothing survived in the transition to the big screen. How on Earth did Shrek rise so high - only to be forgotten almost immediately? The next closest franchise ( Ice Age) is more than $700 million behind.ĭespite all that success - and at a time when Hollywood is desperately clinging to any franchise with a proven track record - it's been five years since Shrek's last feature-length installment, Shrek: Forever After, arrived in theaters.
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Worldwide, the five-part Shrek franchise - four movies starring the big green guy, plus a Puss in Boots spin-off - has grossed a combined $3.5 billion. In fact, it wasn't that long ago that the Shrek franchise was an absolute monster at the box office. history is The Lion King, or Toy Story, or Frozen, or some other beloved Disney classic, you're wrong.īy a comfortable margin, the animated champion is 2004's Shrek 2, the not particularly remembered, not particularly beloved story of a flatulent ogre meeting his stuffy new in-laws.
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Then it gets pretty derogatory past that, lot's of f-words and n-words unfortunately." Shrek may be love, but the internet is still the internet.If you think the highest-grossing animated movie in U.S. If you are against loving Shrek or loving that lifestyle, you can also be called a Farquaad. If you want to be happy, just be yourself.Īt the same time, Hanson notes, "Drek is the opposite of that, and is sometimes personified as a blue version of Shrek.
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"Children's movies and fairytales are already inherently very dark, and Shrek on its own tries to show the even darker side of that, so it's almost the natural progression to get into the real "swamp" of Shrek, the " Drek" as they say."Īccording to Hanson, "If Shrek is love, Drek is everything that's not Shrek/love." According to their code words, your apartment is your "swamp," which "is lovely because it's your place, made of the things that comfort you, even if they're gross and unliked by others." In that way, the original gloopy message of the Shrek movie has looped back around. "A lot of Shrek content is him making awful faces, being very leery," he says.
Others make videos along the lines of this demented and quite NSFW video that proclaims "Shrek is Love" while essentially depicting a scene of CGI assault.Īwl contributor Alan Hanson has poked ShrekChan and other fansites like it, and unsurprisingly found a dark expanding universe of metaphor calcifying around the original set of nonsensical jokes. ShrekChan has a sub-channel filled with horrible fan art labeled "Shart". Of course, the joke of Shrek's mediocrity was then filtered through the internet's many weird joke filters, which end up in a weird mix of sincerity and surrealism. While there's still chatter of a Puss in Boots sequel, DreamWorks seems to have turned its eyes elsewhere. Shrek 2's success encouraged DreamWorks to greenlight two sequels and a spinoff, but while Shrek the Third did fine ($322 million domestically), Shrek Forever After took a hundred million less, and 2011 spinoff Puss in Boots essentially made its budget back ($150 million). The fall from grace was remarkably rapid.
"DreamWorks quickly wore out its welcome with smug pop culture-referencing animals, but this was the honeymoon period." " Shrek is shorthand for that weird stretch of a couple years," Feldman says. It remains the highest-grossing animated film ever at the domestic box office. Shrek 2 was a legitimate phenomenon, making close to a billion dollars worldwide.